Veldkamp Flowers

Growing with Denver: The Evolution of Veldkamp’s Flower

Published May 29, 2024

For over 65 years, Veldkamp’s Flower has been delivering hand-designed fresh quality floral arrangements, gifts, and home décor to homes throughout the Denver metro area.

John Veldkamp, President & CEO

The company was started in 1959 by Ben Veldkamp Jr., who left his home country of Holland for America. With a family history of horticulture, he opened a retail store flower shop in Lakewood, Colorado and started what would become a family legacy. This family-owned business has established a tradition of exceptional customer care and satisfaction through three generations while navigating a changing and evolving industry.

We asked John Veldkamp, President/CEO, how Veldkamp’s Flower has been able to remain so successful in the Denver area over the years. He explained, “We’ve been able to adapt with the times and our customers. We’re constantly changing with trends, quality, and value to keep up with what they need.” The company has evolved over the years, always changing and growing.

In the 1970s, Veldkamp’s had retail stores in a number of locations throughout Colorado, including inside Target stores and Albertson’s supermarket chain. In addition to the retail locations, they purchased a greenhouse production facility and began selling products at a wholesale level. But, by the end of the 70s, Target and Albertson’s took their floral departments in-house, so Veldkamp’s locations were eliminated. In 2003, the growing operation was sold.

As Veldkamp’s Flower grew, it expanded into landscaping, garden centers, and other floral services. Some services were discontinued, others were sold to outside entities. John emphasizes, “As times changed, we shifted to one centralized location for our operations. As people shifted to the online marketplace, we adapted and created a website and offered online ordering. We now utilize our 80,000 square foot facility and customized website to serve the entire metro area from one location.” Veldkamp’s continues to adapt to changing industry, but always keeps their clients at the center of their work, ensuring their satisfaction is paramount.

Veldkamp’s has grown just as Denver has. John appreciates the company for being a part of so many clients’ life experiences and memories. “We get to grow with the communities we serve. And we get to help people celebrate special moments in their lives, connecting them to us and us to them.” No matter the occasion, Veldkamp’s is sure to help any client find just the right floral arrangement or gift.

Why Veldkamp’s partnered with Redstone Bank

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When Veldkamp’s needed a banking partner they could trust, Redstone Bank was there for them. John said, “We’ve had a great experience with Redstone Bank and the staff. We’ve taken advantage of a revolving line of credit and treasury management services such as sweeps and positive pay. We’ve utilized equipment financing, bridge loans, and construction loans. They’ve been a partner to keep us going and growing.” Redstone Bank understands that you need a bank that goes beyond the basics. That’s why our staff will offer your customized services, ensuring you and your business get the tools you need to succeed.

“We’ve had a great experience with Redstone Bank and the staff. We’ve taken advantage of a revolving line of credit and treasury management services such as sweeps and positive pay. We’ve utilized equipment financing, bridge loans, and construction loans. They’ve been a partner to keep us going and growing.”

John Veldkamp, President/CEO

And if a business or community member in the Denver metro area was looking for a new bank, John shared his thoughts. “I’d tell anyone looking for a new bank that we’ve had a great experience with Redstone, and it’s a true trusting relationship. It’s very reassuring to have a true banking partner on your side. That wasn’t always the case for Veldkamp’s Flower, and it wasn’t until we found Redstone Bank that we really had that relationship in place.” 


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