Small Business Saturday is a fantastic opportunity to support local businesses, discover unique products, and invest in your community.
But with so many small shops to explore and a busy shopping season underway, it helps to have a plan. Small Business Saturday began in 2010 and always falls on the Saturday after Thanksgiving. It was designed to help keep our dollars in our communities, and by doing so, help small businesses thrive and prosper. Here are some tips for making the most of this special day:
1. Plan Your Shopping Route and Make a List
- Think ahead about the local businesses you want to visit, especially if there are particular items you’re hoping to buy. Prioritizing your must-visit stores will help you save time and avoid missing out on popular spots or items that sell quickly.
- Consider starting your day early, as many local shops may see high traffic on Small Business Saturday.
2. Look for Special Deals and Promotions
- Many small businesses offer exclusive discounts or special products for Small Business Saturday. Check local business websites, social media pages, or subscribe to their newsletters to learn about any upcoming promotions. Some may even offer limited-edition items or bonus gifts with purchase!
3. Bring a Friend or Family Member
- Make your day more enjoyable by shopping with friends or family. Together, you can explore different stores, share recommendations, and support a variety of businesses. This also turns a day of shopping into a shared experience that strengthens community connections.
4. Try Something New
- Use Small Business Saturday as a chance to explore shops, restaurants, or cafés you haven’t visited before. Many small businesses have unique offerings and may surprise you with one-of-a-kind finds. Consider adding a new café stop or boutique to your shopping plan!
5. Share Your Experience on Social Media
- Spread the word about your favorite finds and tag the businesses you visit to help promote them to a broader audience. You can also use hashtags like #ShopSmall and #SmallBusinessSaturday to join the conversation and show support for local shops. Your posts could inspire others to check out the same spots!
6. Check for Pop-Up Markets or Local Events
- Some cities host special events on Small Business Saturday, like holiday markets or pop-up events featuring multiple vendors. These events are a great way to shop from various local businesses in one place and often have a festive atmosphere to enhance your experience.
7. Consider Gift Cards
- If you’re unsure what to buy or want to give others the freedom to choose, consider purchasing gift cards. They’re a great way to support a small business and encourage future visits. Plus, gift cards make excellent holiday gifts!
Shop Small and Spread the Love!
Participating in Small Business Saturday is more than just a day of shopping—it’s a way to strengthen your community and help local businesses thrive. So, plan ahead, explore new places, and take the time to support the entrepreneurs who bring character and creativity to your neighborhood. Happy shopping, and happy Small Business Saturday!